Connected TV

The Living Room Battleground: YouTube's Aggressive Push to Redefine TV Streaming

With a suite of new features ranging from AI-driven discovery to episodic organization, YouTube is blurring the line between social video and premium television.

Read more

Meta Brings Reels to the Living Room with New Instagram TV App

In a strategic move to capture the connected TV market, Instagram launches a dedicated app for Amazon Fire TV, signaling a major shift in how short-form video is consumed.

Read more