Customer Experience

AI-Native Automation: The Future of Marketing

Explores the decline of traditional marketing SaaS due to rigid automation and data silos, and positions AI-native automation as the necessary evolution for modern, personalized customer journeys.

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The Automation Trap: Why Forbes and Industry Experts Are Sounding the Alarm on AI Customer Service

A converging wave of data from 2024 and 2025 indicates that the rush to replace human support with AI is backfiring, driving valuable customers to competitors.

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