Digital Advertising

The Living Room Battleground: YouTube's Aggressive Push to Redefine TV Streaming

With a suite of new features ranging from AI-driven discovery to episodic organization, YouTube is blurring the line between social video and premium television.

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From Passive Viewing to Active Querying: Google's Gemini Transformation of YouTube and Search

As 2025 draws to a close, Google has fundamentally re-architected its core products, embedding Gemini 3 Flash into Search and YouTube to create an 'agentic' web experience.

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Instagram Reels Erodes TikTok's Hold as Ad Loads Surge: 2025 Market Analysis

New data shows Instagram Reels is successfully converting exclusive TikTok users, even as ad density hits new highs and the battle for watch time intensifies.

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